Family Ventures
Silly Goose Play Co.
One family business, three product pivots, each shipped in days: a booking MVP, a studio membership platform with payments, and a mobile play service.
01 The story
A children's play business finding its market in real time, with software keeping pace. Version one validated bookings. Version two became a full studio membership platform: Stripe subscriptions, Google Calendar availability, digital waivers, and a cron that sweeps expired booking holds so slots never double-book. When the market pointed to mobile visits instead, version three shipped as a mobile-first booking service within days. The lesson on the wall: when iteration costs days instead of quarters, pivots stop being scary.
02 What went into it
- Stripe subscriptions and one-time bookings with webhook confirmation
- Google Calendar availability integration
- Digital waiver workflow
- Hold-sweeping cron against double-booking
- Three distinct product models on one codebase lineage
03 Stack and capabilities